Overview Sellers that meet the eligibility requirements for the Walmart Marketplace can invest in Search Engine Marketing (SEM) and use Shopping Ads to promote their products in Google search results by utilizing Walmart’s Self-Serve Marketing gateway in Seller Center. Following campaign creation, budget setting, and activation, your Google Shopping Ads will show up in the…
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In the ever evolving world of marketing, making the most out of every dollar spent on advertising is imperative. The way we plan advertising campaigns for our advertisers has changed as a result of the funnel becoming linear and the purchase becoming the beginning of a continuing connection rather than the end. Reaching out to…
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Overview After you’ve started your Search Engine Marketing (SEM) campaign, you can modify your campaign details if necessary and review item-level performance. In this guide, you’ll learn how. Manage a Campaign Step 1 – Get Started Navigate to the SEM page in Seller Center. Step 2 – View Campaign Details To view detailed campaign summary details about an…
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eBay UK is extending the ‘Authenticity Guarantee’ program to children, as 86% of parents want to warm their children’s feet by buying branded sneakers. With searches for popular styles like Nike Dunks for kids up nearly 140% on eBay in the last year, children’s models are becoming an increasingly important part of the sneaker theme.…
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Ecommerce also known as “electronic commerce,” is the process of buying and selling goods and services online. This digital platform enables buyers and sellers to complete transactions electronically, making it faster, more convenient, and more accessible for all parties involved. Ecommerce refers to the use of digital platforms for buying and selling retail goods. While…
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There’s a new way to make expensive purchases easier for shoppers on a budget. With Flexible Customer Financing (FCF), you can enable your customers to buy your eligible products in 3 to 48 equal monthly instalments with no interest charges on Amazon UK. Flexible Customer Financing is available for your physical products in stock on…
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Home Depot is one of the most well-known home improvement chains in the country and can provide you with a solid base of new customers to sell to. But before you try your luck at getting your products into stores, you need to know what the company is looking for. Merchandisers need to plan their…
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Beginning March 30, 2023, eBay has expanded its ad program to include Halo item sales. A halo item sale is when a buyer clicks on one of your standard ads and purchases another standard item from Promoted Listings from you within 30 days. This is also known as the “halo” effect. Previously, sellers were only…
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You may have heard of Amazon A+ Content and wondered if all the fuss is worth it. Amazon says Amazon A+ content helps increase product sales by an average of 3% to 10%. A study conducted by Media Mind analyzed 24,000 websites over a 6-month period and found that multimedia content increases traffic by three…
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One of the best ways to ensure a successful fiscal year is to plan ahead. By planning your inventory and promotional strategy months in advance, you can take advantage of the boom in demand on key sales days, holidays and special events. Below is a list of all the major and minor holidays that occur…
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