You may have heard of Amazon A+ Content and wondered if all the fuss is worth it.
Amazon says Amazon A+ content helps increase product sales by an average of 3% to 10%. A study conducted by Media Mind analyzed 24,000 websites over a 6-month period and found that multimedia content increases traffic by three times.
Today, media-rich content is quickly becoming the status quo, and as a seller, it’s important to make sure your Amazon product listings are on point.
What is Amazon A+ content?
Amazon A+ content is one of the most effective ways to build customer trust and increase conversion rates. It can even help you rank higher on Amazon search engine results pages (SERPs). Simply put, Amazon A+ content is your content, spruced up and ready to hit the town.
It contains multimedia content to make your product page more attractive to customers. Think high-quality images, high-definition videos or comparison tables of other products with white labeling. Amazon A+ Content is a premium content feature that allows sellers to modify product descriptions of their branded Amazon Standard Identification Number (ASIN) by using rich text and images.
In short, it goes a step further than the typical content that sellers usually create, just to ensure that potential buyers have the most sophisticated online shopping experience you can have.
Who Can Use Amazon A+ content?
Amazon A+ content is only available to brand owners and professional sellers who are approved as brand owners through the Amazon Brand Registry (ABR) program. A+ Content is a Vendor Central program that is accessible by invitation only.
When you’re approved to use Amazon A+ Content, you have two options:
- Basic A+ Content: Amazon allows you to use five (5) standard modules (free, and available for every seller)
- Premium A+ Content: Gives you access to seven (7) modules with other cool features (only available to brand owners and professional sellers approved as brand owners)
From there, you can select between the Self-Service Modules (Basic, Silver, Gold, or Platinum), each with its own fee.
Way to Create A+ Content for Your Listings
It might sound like a lot, but creating the Amazon A+ Content is pretty simple.
Here are the steps:
1) Log into your Vendor Central account
2) Go to Merchandising and click A+ Details Pages
3) Now you see two options: Self Service or Amazon Builds. Choose the option you want
4. a) If you choose Self-Service, you’ll be taken to a page where you’ll enter the ASIN for which you want to create the content. You’ll then see a list of options for creating the modules and layouts. Once you select the ASIN, you’ll be prompted to select a BUILD LAYOUT, of which there are 12 to choose from: Standard (10 options) Advanced (2 options)
Of the 12 module options, you can use up to five (5) per page.
You can either always use the same modules or reassemble them for each bid. Note that the fee per module package may vary. Once you have selected your modules, click the Next button. Upload your images and content. Click the Preview button to see how your site will look. When you’re satisfied, click “Add to Cart” to see and pay your final price.
b) If you select “Amazon builds for you”, you’ll be redirected to a page where you simply upload your text and images and submit them to Amazon.
5) Enter your project name. Make sure that it’s descriptive and easy to remember.
6) Design your layout and upload your content. Always preview before you publish.
7) Once you’re happy with the way your page listing looks, you can select “finish.” Amazon will review your listing and, if it’s approved, it will go live within seven business days. If it’s not approved, you’ll receive a rejection and can tweak your listing to resubmit.
Amazon A+ Content Guidelines
There are a few important things to remember when it comes to Amazon A+ Content:
- A+ won’t improve your page ranking. If you’re looking to improve your Amazon page ranking, you’ll need to optimize your listings.
- Once your page goes live, you have only two (2) business days to make edits. For this reason, it’s imperative you ensure you’re happy with the content you submit before you hit “Finish”.
- On A+ pages, you cannot mention your competitors or the products they sell within your content. Mentioning competitors or their products can result in your A+ content being rejected.
- Your text and images should be unique to your A+ listing, meaning you can’t copy and paste from another listing.
- You’re limited to five (5) product listings per vendor, so choose wisely. Maybe you want to further promote your best-selling products or give your high-quality but underperforming products a leg up. Consider which of your products are worth the spend before you begin.
What are some Best Practices for Creating Amazon A+ Content?
The best best practice is pretty simple: follow the Amazon A+ guidelines! From there, you’ll want to make sure you optimize your content to create the best possible listing page for potential buyers.
You can do this by:
- Emphasizing your Unique Selling Point (USP). What’s the number one reason your product is the product potential buyers need? Identify your USP and ensure your content supports it.
- Using concise content. Longer content does not equal higher conversion rates. Instead, keep your content clear and to-the-point. Less is more!
- Combining text and images to make it easy for shoppers to skim your listing. Well-placed images help break up copy and capture the shoppers’ eye. Since we know a picture is “worth a thousand words”, the use of images can help you reduce your copy.
- Leveraging customer reviews. Take a minute to read your customer reviews and you’ll quickly find exactly what your buyers are looking for. Use this feedback to inform your content creation – we promise, you won’t regret it.
Key Benefits of Amazon A+ Content
A+ content gives sellers a competitive edge among thousands of product listings.
- Amazon A+ attracts buyers’ attention because it includes large images and videos ( HD ) to explain the product, its uses, and its benefits.
- A+ content is also naturally easier to skim thanks to the mix of large, bright images and text.
- It puts your product in the spotlight by allowing you to showcase large, eye-catching images and highlight all the benefits and features of your product.
- As Amazon tells us, A+ helps improve conversion rates – product listings with A+ content have 10% higher sales than product listings without A+ content.
If you’re looking for a dynamic way to sell your products on Amazon, A+ Content might be just what you need. It allows you to differentiate yourself, increase your conversion rates, and present your products in the best possible light. The ROI on an additional 10% sales could be a game changer for your business.
