Overview
After you’ve started your Search Engine Marketing (SEM) campaign, you can modify your campaign details if necessary and review item-level performance. In this guide, you’ll learn how.
Manage a Campaign
Step 1 – Get Started
Navigate to the SEM page in Seller Center.
Step 2 – View Campaign Details
To view detailed campaign summary details about an active campaign, select the campaign name under the Active tab. The summary includes overall metrics for the campaign to date as well as item-specific performance.
**NOTE:
- Impressions: Total number of impressions for the campaign.
- Clicks: Total number of clicks for the campaign.
- Spend: Total amount spent on the campaign.
- Revenue: Total sales for the campaign.
- Return on ad spend (ROAS): Revenue earned for every dollar spent on a campaign.
Step 3 – Make Updates
If you need to make modifications to your campaign, select the three-dots menu on the right-hand side of the campaign, and choose from the following options:
- Edit: Edit campaign details (Campaign name, Budget, Start and End Dates) or add items to a running campaign.
- Clone: Duplicate existing campaign including items and duration.
- Stop: Stop running campaign.
Frequently Asked Questions
Q: How do I improve my campaign performance?
A: To improve campaign performance, you can filter your items by selecting Recommended items to show recommendations in ranked order or use the Get Forecast button to estimate weekly ad spend for a desired return on ad spend (ROAS).
There are many external factors that influence campaign performance including the volume of searches related to the item, the appeal of the item to consumers, the quality of the item’s content, and the frequency of bidding in our algorithms. These factors can impact the speed at which spend is reflected.
Q: Is SEM automatically paused once I lose the Buy Box for the advertised items?
A: Your Buy Box win rate won’t impact your SEM campaign and making modifications to your SEM campaign won’t impact your Buy Box win rate. The goal of an SEM campaign is to drive traffic directly from a Google search result to your listing.
(source: https://sellerhelp.walmart.com/s/guide?language=en_US&article=000011865)
