Overview
The foundation for building a secure and equitable marketplace for you and your clients is the Seller Code of Conduct. It is required of you to uphold the Seller Code of Conduct and conduct your Marketplace business in an honest manner. Listings may be removed, accounts may be suspended or terminated, and other consequences may follow from breaking the Seller Code of Conduct or other policies. The Seller Code of Conduct is described in further detail below.
What is the Policy?
You accept the following rules in order to abide by the Seller Code of Conduct:
Act Fairly & with Respect
The cornerstones of Walmart’s code of conduct are respect and integrity. It is expected of you as a Marketplace seller to show respect to Walmart colleagues, fellow sellers, and consumers.
A few instances of unfair practices and impolite conduct are as follows:
• Giving a third party access to client data or contacting a customer without permission.
• Giving Walmart or the consumer false or erroneous information about the item.
• Raising the retail price following the completion of an order.
• Making offers that, in defiance of our pricing guidelines, have extremely inflated or unjustly excessive shipping costs.
• Making an effort to sway or exaggerate customer feedback and ratings for your products.
• Making an effort to sway or harm the ratings, reviews, or listed goods of another merchant.
• Delivering to a consumer an item that differs significantly from the one listed in their order (no replacements, for example).
• Acting in an improper or disrespectful manner, such as calling names, harassing others, or exhibiting any other unprofessional behaviour with the intention of demeaning, threatening, or intimidating them; also, using profanity or other obscene language or imagery as specified in our Prohibited Products Policies. This covers all of your activities, including but not restricted to:
- Listing content;
- Account information;
- “About Seller” page information;
- Communications with Walmart and/or customers;
- Making an effort to overrule a Marketplace regulation or a seller account decision.
- Not acting cooperatively and in good faith when a Walmart associate offers account assistance or direction.
- Provide Accurate Information
You must provide Walmart and customers with accurate and current information for all item listings and seller account details that are viewable in your Partner Profile Settings in Seller Centre.
For example, you must choose a display name and business name that accurately represent your company and that you are permitted to use by law.It must be both unique and easy to use. Here are some additional details regarding your display name.
| Required | Prohibited |
• Explicit and intelligible •Written in little more than thirty characters and in English | • Any trademarks or names owned by Walmart, including Equate, Sam’s Club, Sam’s Choice, Member’s Mark, and Walmart. • Signs of half angles. • Words that are inappropriate or unsuitable for a family (as decided at Walmart’s discretion). • Any unapproved brand name from a third party (like Nike, Apple, etc.). |
- Diverting Customers or Transactions
- It is forbidden to try to evade Walmart’s sales procedure or mislead customers.Using commercials, marketing offers, and promotional materials in customer communications or order fulfilment are a few examples of actions that can be taken to reroute or distract clients.
Adding URLs, hyperlinks, and information from third-party websites or selling platforms to item content, account information, or other customer-facing communications.
4.Practice Responsible Communication with Customers
Sending unsolicited correspondence to consumers should only occur when it’s absolutely required to fulfil an order or assist them. All correspondence with clients needs to go via the Seller Centre and follow the rules specified in Marketplace Seller Customer Care Requirements.
5. Meet Seller Performance Standards
The seller response rate, valid tracking rate (VTR), refund rate, cancellation rate, and on-time delivery rate (OTD) are the five main performance measures that make up seller performance standards. It is your duty to assess account performance and take proactive steps to raise any performance indicators that fall short of expectations.The Order & Fulfilment dashboard in Seller Centre allows you to monitor your performance indicators at any time.
6. Adhere to All Retailer Policies
It is the duty of every Walmart Marketplace seller to be informed of and abide by all retailer policies. Account suspension or termination from the Marketplace programme may occur for noncompliance.
**NOTE: Nothing in this policy, including the linked hyperlinks, should be construed as legal advice; rather, it is provided for general informational purposes only. This policy may include links to content from third parties for which Walmart does not provide any warranty, endorsement, or liability. You bear all responsibility for the decisions you make regarding the use of such content.
The walmart Marketplace Seller Code of Conduct
