Brands must have a presence on numerous retail sites in addition to their own direct-to-consumer store in order to optimise visibility and sales.
The largest advantage of selling on eBay is that you may reach a sizable, eager customer base. You can’t contact them by just uploading your listings, though. You must put certain eBay marketing ideas into practice if you want to get the most exposure.
5 expert eBay marketing strategies
While some eBay marketing strategies are inexpensive and simple to use, others demand both resources and time. You can find a brand-appropriate plan here, regardless of your budget.
1. Use eBay advertising
Because it enables marketers to reach customers as they buy, retail media has been extremely popular in recent years. These well-timed advertisements increase conversions by making it easy for customers to buy.
eBay advertising is so crucial to your eBay marketing strategies. eBay’s sponsored listings and brand advertisements are a great way to get your products in front of highly relevant shoppers at the correct time if your products have a strong profit margin.
On eBay, sponsored listings appear exactly like regular listings. The only distinction is that they show up higher in search results and bear the label “Sponsored.”
eBay advertising campaigns provide precise targeting choices and are simple to start up. Actually, there are almost 550 audience segments available on eBay. To help you reach your desired audience, these are meticulously broken down by income, purchasing preferences, and other important characteristics.
eBay advertising works well as well. eBay sponsored listings receive 36% more impressions. According to a case study, they can even boost sales by 142%. More than a million vendors utilise them because of this.
2. Improve rankings for organic listings
It’s a good idea to get the fundamentals of eBay marketing down before advancing to more intricate and expensive techniques. You may increase your visibility on eBay naturally by concentrating on your content and the condition of your seller account.
eBay’s internal search engine chooses where and when to show your products. eBay takes into account the content and keywords of each listing to assist customers in finding related products. eBay also considers your product pricing, sales history, and customer service record in order to guarantee that its customers have a great experience.
Your listings will appear alongside sponsored listings and rank highly in eBay’s search results if you follow these guidelines. Thus, make sure to include thorough product descriptions, offer competitive pricing, and offer prompt customer service.
Additionally important is keyword optimisation. You must carefully select keywords that are highly related to your products and often searched in order to boost sales on eBay. This is when keyword tools come in handy. See our article on optimising eBay listings for search for more detailed guidance.
2. Focus on ratings and reviews
Since 90% of consumers look through reviews before making a purchase, it’s critical that your eBay listings receive a lot of favourable comments and ratings.
Firstly, offering excellent customer service is the first step towards receiving more good ratings. Your reputation will benefit from your rapid and efficient response to messages and handling of problems. Due to eBay’s algorithm taking into account your seller performance and disputes history, this will also affect your search ranks.
Brands who provide exceptional customer service could even become eBay Top Rated Sellers. Numerous benefits accompany this, such as increased visibility and a top seller badge that encourages buyers to browse your listings with confidence.
You can start asking for reviews once your customer service is excellent. Customers will be encouraged to give their opinions by receiving reminders. Including a link in the email will facilitate the procedure for them as well. Feedback software can be used to automate these requests.
Brands who provide exceptional customer service could even become eBay Top Rated Sellers. Numerous benefits accompany this, such as increased visibility and a top seller badge that encourages buyers to browse your listings with confidence.
You can start asking for reviews once your customer service is excellent. Customers will be encouraged to give their opinions by receiving reminders. Including a link in the email will facilitate the procedure for them as well. Feedback software can be used to automate these requests.
3. Use your eBay store to build a following
Since it’s one of the few ways to establish your brand on eBay, opening a shop is a crucial part of any marketing strategy.
eBay redesigned its storefront layouts lately, adding larger product photos and a more contemporary look. Storefronts are now accessible through the eBay mobile app. Customers using apps can even save your store for quick access.
Go to your Ebay Seller Hub’s Marketing tab to start an eBay storefront. After you’ve got everything up, make sure your store is worth visiting by utilising all of the available eBay marketing tools.
- Embellish your storefront with a brand-consistent logo and store description.
• Change your store’s “Billboard” often to advertise unique events and increase brand recognition.
• You may increase sales by showcasing popular products in your store’s “Featured Listings.”
• Create a weekly eBay email and provide customers with the option to sign up in your store. (If your store is included in their list of “Saved Sellers,” they will also get your emails automatically.)
• Make unique categories in your store to maximise sales and efficiently arrange listings.
Additionally, brands may utilise eBay’s Promotions Manager to craft discounts and exclusive offers that entice customers to spend more money. Because so many consumers utilise the ‘Deals & Savings’ category while looking for products, this can also boost the visibility of listings.
4. Drive external traffic to your eBay listings
Marketing on eBay involves more than just using the marketplace. You can use a variety of off-site eCommerce marketing strategies to increase traffic to your listings.
These include:
- Social media: Don’t be scared to connect to your eBay listings from social media; many brands utilise it to highlight their D2C store. Tell your followers that your products are available on eBay by showcasing your most recent promotions. This may encourage eBay enthusiasts to switch.
• Email: You can create an email list on your website and utilise it to advertise your eBay listings in addition to running a newsletter through your eBay store. Inform readers about impending sales and well-liked items that are limited to being in stock on eBay. As an alternative, you could just provide a link to your eBay store at the bottom of every communication.
- Your website: Provide a link to your eBay business from any blog or promotional website you may have. You may also employ a Where to Buy solution to inform your customers of which products are available on eBay and other merchant websites, giving them a better overall experience.
• Google AdWords: Increasing eBay listings’ exposure on Google will greatly increase them. This can work especially well if your brand isn’t yet well-known. Most customers will gladly click through to eBay from a Google Shopping ad, even though some may be hesitant to visit a website they are unfamiliar with.
Final thoughts
eBay provides a platform for brands to expand their customer base and increase revenue. All you have to do is learn how to advertise your ads. While by no means comprehensive, these five eBay marketing techniques are an excellent place to start.
