What are item specifics?
Descriptive keywords that inform a buyer about your offering are called item specifications. Depending on what you’re offering, these could include brand, size, length, width, height, type, colour, or style.
The most crucial method of assisting customers in finding what they’re seeking for is through item specifications, together with product identifiers. When you include the matching item particular, your item will only show up in the filtered search results that buyers use to narrow down their options. eBay can more accurately match your item to a buyer’s search criteria the more item specifics you fill out.
Benefits of item specifics
You can benefit from item specifics in a number of ways, such as:
- Increasing the visibility of your listings in search results;
- Increasing the likelihood that buyers will find your listings when they filter search results, particularly on mobile devices;
- Increasing the likelihood that you will be found on eBay, Google Shopping, and external search results.
Item specifics requirements and recommendations
eBay use particular labels to identify which information will make it easier for customers to find your items:
Necessary
In order to identify your products and ensure that your customers can shop with confidence, some item characteristics are essential. For any new or updated listing, you must complete all Required item details. View the most recent specifications for item specifics in your categories.
Needed Immediately
Depending on the trends of customer searches, we frequently provide new Required item details. You will notice a notation when you list that you may hover over to see when item specifics that are required soon will become required in your listings. You can also find out what’s coming up for the categories you frequently list in by looking at the most recent item specific requirements.
Suggested
Based on information about popular searches and buyer demand, we suggest precise item details. To make it easier for buyers to find your ads, provide as many of these as you can.
Additional
Customers can learn more about your item by reading these item details. By finishing these, you might be able to avoid having to respond to inquiries about your product and increase the likelihood of making a sale.
These labels will assist you in determining which item details are most crucial to complete initially while building a listing.
Advice: The lightning bolt metre (highlighted in yellow) will fill up to show you how comprehensive the details of your item are.
Features for locating item details that are missing
You can add missing item specifics to your listings with the help of several options.
View the details of the missing item in Seller Hub tasks.
When you have listings in Seller Hub that lack necessary item details, a new task in the Tasks module will notify you of this on your Overview page. You only need to click on the task to be directed to those listings.
Item specifics Quick Filters
If any of your listings are missing Required, Required Soon, or Recommended item specifics, you’ll see a corresponding Quick Filter on your Seller Hub Active Listings page.
Add item specifics from Active Listings
Selecting several listings from your Active Listings page is possible by selecting “Add item specifics.” A pop-up window with all of the ads you have selected will open, letting you browse through each one and add any information on the missing products.
Required Soon feature
The phrase “Required soon” will appear above any item details with an impending enforcement date when you list or edit an item. More details and the dates on which the item-specific information will become required for your current listing will be displayed to you via Seller Hub.
Item specifics rankings
Based on the quantity of searches made throughout the previous 30 days, you’ll notice suggestions as you list regarding the exact item details that your purchasers are looking for. When customers utilise the left-hand navigation filters, specifically, completing these item specifications will help boost the visibility of your listing.
Bulk edit tools to update missing item specifics
You can save time by using bulk edit tools if you have several listings that lack item specifications.
Download or upload the file
This tool, which is accessible through the Seller Hub Active Listings page, lets you download an Excel file with all of your active listings that lack Required, Required Soon, or Recommended item details.
To make changes to your item details across numerous listings, follow the directions in the Excel file and upload the information to your Active Listings page. Find out more about file uploading and downloading.
Optiseller Aspect Finder+
A third-party tool called Optiseller Aspect Finder+ can assist you in promptly locating and updating listings that lack item specifics.
Listings with multiple variations
You can utilise item specifications to combine closely related items into a single listing by adding variants to your listings.
If you sell shoes, for instance, you can have a single listing with several variations for various sizes.
A listing’s group of items must be strongly related to one another; you can choose from a list of variant information (such size, colour, or width) to explain the relationship between the items.
Changes to variation details
There will be adjustments to our item specifics that will render some variation details invalid. This modification makes it clearer which variations function better in a single listing and which ones are more likely to draw attention in multiple listings.
When you modify listings affected by this modification, the following error notice will appear: This variation does not support this characteristic. Include a legitimate attribute.
Try updating your listing first if you receive this warning. Find an existing variant detail that better explains the relationship between the elements. For instance, “Type” may have previously been used to describe the differences “Stainless steel,” “Rubbed Bronze,” and “Chrome” in a listing for a kitchen tap. “Finish” might be used as an update here.
You will have to make separate listings if you are unable to locate an existing variation detail that is applicable. For instance, “Type” might have been used in a tool listing to indicate several versions of “Hammer,” “Wrench,” and “Screwdriver.” The items in this instance are not sufficiently similar to be included in a single listing. It will be necessary to remove the variation “Type” and relist the products individually.
By making these adjustments, you may increase the likelihood that customers will see your listings with many versions and boost their confidence when making a purchase.
Personalize with eBay
Our new item specific functionality makes it easier than ever to personalise things for your buyers. With the help of this tool, you can simply advise the customer of what details are required in order to personalise an item. Customers can add customised text to the View Item page in specific categories when you add this feature to your listings. This text can then be forwarded to you via the “message to seller” option. When searching for things, buyers may now additionally filter for personalised postings.
In order to configure your customised listings, you must do the following:
1. Include the “Personalise” item that corresponds to your pertinent listings.
2. Give your clients instructions on personalization.
3. Select the “message to seller” menu item.
Make sure you finish steps 2 and 3 above if you have previously used the customisation item particular in order to add this experience to your listings.
The following categories presently have this option accessible in some of them:
