Launch your business in the Amazon store with Perfect Launch!
Your business will be greatly impacted by the initial ninety-day period that you have as an Amazon seller. Five initiatives have been found by Amazon data scientists to assist merchants increase their revenue in their first year by an average of 6.3 times. These five programmes together are referred to as Perfect Launch.
We’ll go over how to use Seller Central’s Perfect Launch page, which serves as your playbook for the first ninety days of selling on Amazon, in this article.
Perfect Launch overview
Three programmes are available for all sellers with Perfect Launch, and two more programmes are available for sellers who have an approved brand.
Programs for all sellers:
- Fulfillment by Amazon (FBA)
- Automate Pricing
- Advertising
Programs for sellers with an eligible brand:
- Amazon Brand Registry
- A+ Content
By participating in these five programmes, you can achieve Perfect Launch.
When you list your first product, the ninety days start. For the first ninety days after listing, all new ASINs by new sellers are eligible for Perfect Launch. You are qualified for Perfect Launch advantages in that shop if you are an established seller launching in a new nation.
Please also watch our video, “Perfect Launch: Your 90-day plan to help maximise first-year revenue,” which goes along with this guidance.
New Seller Incentives
New Seller Incentives (NSI) is a programme that Amazon offers to help your firm achieve Perfect Launch. NSI is a carefully chosen package of advantages meant to accelerate your onboarding process.
NSI is available to new sellers who sign up for Amazon’s Professional Selling Plan. In the US, each selling account and brand is only eligible to get the suite of advantages once. Benefits are only available to brands that haven’t been sold in the Amazon store yet. These advantages become available to qualified sellers who utilise the three Perfect Launch incentive programmes: Brand Registry, Advertising, and Fulfilment by Amazon. The dashboard for new seller incentives allows you to keep track of your bonuses.
You can apply for NSI after you list your first product.
Check out our NSI eligibility checklist, watch our video, and visit the Help page for additional information on NSI eligibility.
Perfect Launch page
On your Seller Central dashboard, a Perfect Launch card will appear after you’ve placed your first product. You will be redirected to the Perfect Launch website when clicking the Perfect Launch card. This page gives you access to all five of the Perfect Launch programmes.
It should be noted that you can use the drop-down menu located in the upper left corner of Seller Central on both your desktop and mobile device to directly access the five Perfect Launch programmes. However, the Perfect Launch page can only be accessed on a desktop computer.
If you have a Seller Central account and haven’t published your first product yet, you can use this link to go to the Perfect Launch website and see more information about the programmes.
The five programmes are summarised on the Perfect Launch page. You can enrol and learn more about each programme by clicking on its tabs from this page.
Perfect Launch programs
Brand Registry
Eligible brands can improve their intellectual property protections and have more control over their product information pages by utilising Brand Registry.
A number of extra selling advantages are activated by enrolling in Brand Registry, such as audience growth, brand loyalty building, and selling strategy guidance tools. To assist sellers with trademark pursuits, consider using the Amazon IP Accelerator.
See our films to find out how to enrol your brand and the advantages for brand owners.
To enrol your brand, select “Enrol with Brand Registry” from the programme tab.
Perfect Launch programs
Fulfillment by Amazon (FBA)
By allowing businesses to contract out order fulfilment to Amazon, FBA enables you to give customers a premium shipping experience. Good customer experiences can boost revenue and inspire favourable feedback.
To find out how to begin with FBA, watch our first and second films or select “Enrol in FBA” from the programme menu.
Perfect Launch programs
Advertising
A range of advertising methods are available on Amazon to help shoppers locate your products. These marketing initiatives might boost sales by increasing the visibility of your products. To engage more customers, you might run deals or provide coupons.
To find out more, view our films on deals and coupons or use the “Create a Sponsored Campaign” option under the programme page.
Perfect Launch programs
A+ Content
A+ Content can assist you in making the most of your product listings after you’ve registered with Brand Registry by providing you with features like technical specifications, product comparison data, and extra rich content like pictures or videos.
Click “Enrol now” on the programme tab to get started, or watch our video to discover how to generate A+ content.
Perfect Launch programs
Automate Pricing
You can set price limitations and enrol the listings you desire with Automate Pricing. Then, Amazon will assist you in maintaining current and competitive prices depending on the guidelines you choose. Additionally, this tool might assist in making your products the Featured Offer.
Check out our first and second videos. To find out more, select the programme tab and click “Add Automated Pricing.”
