Walmart Self-Serve Search Engine Marketing (SEM)

Overview Sellers that meet the eligibility requirements for the Walmart Marketplace can invest in Search Engine Marketing (SEM) and use Shopping Ads to promote their products in Google search results by utilizing Walmart’s Self-Serve Marketing gateway in Seller Center. Following campaign creation, budget setting, and activation, your Google Shopping Ads will show up in the…

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Walmart Search Engine Marketing (SEM): Campaign Management

Overview After you’ve started your Search Engine Marketing (SEM) campaign, you can modify your campaign details if necessary and review item-level performance. In this guide, you’ll learn how. Manage a Campaign Step 1 – Get Started Navigate to the SEM page in Seller Center. Step 2 – View Campaign Details  To view detailed campaign summary details about an…

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