Amazon Business Deals 2026: B2B Discounts & Seller Guide

Amazon is expanding its Amazon Business selling tools with Amazon Business Deals, giving eligible sellers a new way to offer exclusive B2B discounts to business customers. Starting August 31, 2026, eligible sellers can create limited-time deals lasting from 1 hour to 30 days using either Fixed Price or Percent Off promotions.

For the latest official information, sellers can review Amazon's official Amazon Business Deals announcement .

What Are Amazon Business Deals?

Amazon Business Deals 2026 are promotional offers designed specifically for Amazon Business customers. The program gives eligible sellers another opportunity to attract business buyers, increase B2B sales, improve product visibility, and encourage bulk purchasing.

Amazon Business Deals can be particularly useful for sellers targeting organizations, offices, wholesalers, professional buyers, and other business customers looking for competitive pricing on products purchased for business purposes.

During major shopping events such as Prime Big Deal Days, Black Friday, and Cyber Monday, eligible Amazon Business Deals may receive additional visibility through Amazon email and push notifications at no additional cost through December 31, 2026.

Amazon Business customers can also benefit from other business-focused purchasing options such as bulk savings and wholesale pricing. Learn more about Amazon Business savings and purchasing options .

Amazon Business Deals Eligibility

Not every product or seller automatically qualifies for Amazon Business Deals. Eligible sellers and products generally need to meet Amazon's pricing, product, and seller performance requirements.

Products generally need to:

• Have a 3.5-star or higher rating
• Be listed in new condition
• Meet Amazon's applicable pricing requirements
• Meet Amazon's seller performance requirements
• Offer at least 10% off for regular Amazon Business Deals
• Offer at least 15% off for High Velocity Events

Sellers should review the eligibility criteria displayed in Seller Central before creating a deal because product and seller eligibility can vary.

If you're also managing broader Amazon account health and compliance requirements, see our guide: Amazon Compliance Issues 2026: Account Health & Policy Violations .

Where Are Amazon Business Deals Available?

The Amazon Business Deals program is available across several major Amazon marketplaces, providing sellers with opportunities to target business customers in multiple international markets.

• United States
• United Kingdom
• Canada
• Germany
• France
• Italy
• Spain
• Japan
• Mexico
• Australia

This international availability can make Amazon Business Deals especially relevant for brands already selling across multiple Amazon marketplaces.

How to Create Amazon Business Deals

Eligible sellers can create Amazon Business Deals through Amazon Seller Central. Sellers can find eligible products inside the Price Discounts tool when products have existing Business Prices.

According to Amazon's official seller announcement, sellers can access Business Deals through the Price Discounts tool for products with existing Business Prices. Amazon also states that sellers can select All Business Customers as the audience when creating the promotion. View Amazon's official Business Deals instructions .

To create an Amazon Business Deal:

1. Log in to Amazon Seller Central.
2. Open the Price Discounts tool.
3. Identify products with an existing Business Price.
4. Review the products eligible for Amazon Business Deals.
5. Choose the appropriate deal structure.
6. Select either Fixed Price or Percent Off, where available.
7. Set the deal duration according to the available options.
8. Review the pricing and eligibility requirements.
9. Submit the deal for Amazon's review or activation.

Sellers should carefully evaluate margins, inventory availability, Business Pricing, and overall profitability before launching a deal.

If your Amazon listing is optimized for consumer search but is not generating enough visibility, review our guide: Your Amazon Listing Is Live but Customers Can't Find It .

Amazon Business Deals vs. Regular Promotions

Amazon Business Deals are specifically designed to reach Amazon Business customers. This makes them different from general consumer-focused promotions because the strategy is centered around B2B purchasing behavior.

For sellers, combining Business Pricing with targeted discounts can help create a stronger B2B value proposition, particularly for products commonly purchased in larger quantities.

Amazon Business also provides purchasing solutions such as Request for Quote for qualifying large-volume purchases, showing how B2B purchasing can extend beyond standard consumer transactions. Learn more about Amazon Business Request for Quote .

Why Amazon Business Deals Matter for B2B Sellers

The introduction of Amazon Business Deals creates another promotional opportunity for sellers targeting business customers. A well-planned B2B promotion can potentially help sellers:

• Increase business customer engagement
• Attract price-sensitive B2B buyers
• Encourage larger purchasing opportunities
• Improve product visibility during major shopping events
• Complement existing Amazon Business Pricing strategies
• Support B2B sales growth
• Improve promotional competitiveness

However, discounts should not be created simply to increase order volume. Sellers should calculate their margins and account for Amazon selling fees, fulfillment costs, advertising expenses, inventory costs, and the discounted selling price.

Best Strategy for Amazon Business Deals in 2026

A strong Amazon B2B selling strategy should combine promotional pricing with inventory planning, competitive analysis, listing optimization, and performance monitoring.

Amazon Business Pricing + Amazon Business Deals + Competitive Pricing + Inventory Planning + Listing Optimization + Performance Analysis

Before launching a deal, sellers should check whether the discounted price remains profitable and whether sufficient inventory is available to support increased demand.

Strong listing visibility is also important when running promotions. Sellers can learn more about combining organic visibility and paid traffic in our guide: Integrating Amazon SEO and PPC in 2026 .

Key Considerations Before Creating an Amazon Business Deal

• Check profitability: Calculate your expected profit after discounts, Amazon fees, fulfillment, and advertising costs.
• Review inventory: Make sure enough stock is available before promoting the product.
• Monitor competitors: Compare your B2B pricing with similar products.
• Review Business Pricing: Ensure your Business Price supports the overall promotion strategy.
• Track performance: Monitor sales, conversion rates, revenue, and profitability after launching the deal.
• Plan around events: Consider using eligible deals during high-traffic shopping events.

Amazon Business Deals and Listing Optimization

A promotional discount alone does not guarantee strong sales. Sellers should ensure that product titles, images, bullet points, descriptions, keywords, and other listing elements clearly communicate the product's value to business buyers.

Amazon has also introduced other listing-related changes that sellers should monitor. For example, our guide on the latest Amazon product quantity variation theme update explains another area sellers should review when managing their catalog: Amazon Product Quantity Variation Theme: New 2026 Update for Sellers .

Combining listing optimization with B2B pricing and promotional planning can help sellers build a more consistent marketplace strategy rather than relying on discounts alone.

RetailTantra Recommendation

For Amazon B2B sellers, Amazon Business Deals 2026 create another opportunity to combine Amazon Business Pricing, B2B discounts, deal optimization, competitive pricing, inventory planning, and Amazon seller account management.

Instead of treating deals as standalone discounts, sellers should incorporate them into a broader B2B marketplace strategy. Analyze product margins, monitor competitors, maintain sufficient inventory, and measure performance to determine whether Amazon Business Deals are contributing to sustainable marketplace growth.

If you need support with Amazon marketplace strategy, listing optimization, pricing, inventory, PPC, and ongoing account management, explore RetailTantra's Amazon Marketplace Seller Services .

Frequently Asked Questions

Sources: Amazon Seller Central and Amazon Business Deals official announcement and Amazon Business .