Overview 
If you’re using the Self-Serve Search Engine Marketing (SEM) programme offered by Walmart Marketplace, you must be aware of and abide by all applicable regulations, rules, and guidelines for any advertising placements. Account suspension or termination from the Marketplace programme may occur for noncompliance. To find out more about the policy you have to follow, continue reading.
*NOTE: Without giving prior warning, Walmart has the right to modify these policies at any moment.
What is the Policy? 
You consent to abide by the Marketplace Prohibited Product Policy and Walmart’s Retailer Policies by taking part in the SEM programme. In addition, you have to follow the rules of data use and privacy, which cover things like targeting, using third-party tags, gathering personal data, and more.
Google handles retail advertisements under its own set of rules. Google has the right to block your advertisement if it doesn’t follow its ad regulations. A repeated infraction of Google’s regulations may lead to a ban from Google advertising. These policies incorporate Google’s ad policies by reference. To ensure that Google does not prohibit your advertisement, be careful to review all of the company’s policies.
It is definitely forbidden by Walmart to deploy invalid traffic (IVT). Walmart will examine your involvement in fraudulent IVT before allowing you to participate in the SEM programme. They will also conduct IVT investigations on a regular basis while you are in the programme. We might take further action against your account if Walmart determines that you are a source of IVT.
**NOTE: Bots and other non-human sources frequently produce invalid traffic to a webpage, inflating ad analytics.
Additional Guidelines
There are particular setup requirements for the photos you use, keywords, campaign names, tags, folder names, shelf names, and more that you must adhere to while creating your advertisement. Generally speaking, no part of our Ad Policies, including our terms or any applicable laws or regulations, may be violated by the imagery or naming conventions used. The precise rules you need to adhere to when creating an advertisement are listed below.
| Allowed | Not Allowed |
| • The name should be easily readable (i.e., free of symbols, emojis, or hyperlinks) and related to the product and brand being promoted. • The images in the advertisement have to match the ones on Walmart.com or in our policy about products that are prohibited. • The only pictures allowed in advertisements are of the item for sale. • Product images, product names, product prices, and the information that the product is available on Walmart.com are the only descriptions that may appear in advertisements on the company’s website. It is forbidden to provide any more information. • All rights have to be protected, |
• Pictures of products that are forbidden by our Marketplace Prohibited Products Policies are not allowed in ads. • No taglines, slogans, or trademarks other than those found on Walmart.com may be used in the advertisement. • No claims regarding the goods may be made in the copy or the graphics in advertisements. • Every non-English advertisement has to be made such that viewers have a better possibility of picking up the language. • Spelling mistakes, grammar mistakes, excessive or haphazard capitalization, and special characters are not permitted in advertisements. • No naming segments or item sets involving children (or people under the age of 18) may be mentioned in advertisements. • Racial, ethnic, national, or immigrant background, gender identity, handicap, veteran status, sexual orientation, religion, protected class, or sexual preferences cannot be mentioned in advertisements. • Sensitive information about one’s physical or mental health or . |
**NOTE: This policy’s content and any associated hyperlinks are for general informational purposes only; they should not be construed as legal advice. This policy may include links to content from third parties for which Walmart does not provide any warranty, endorsement, or liability. You bear all responsibility for the decisions you make regarding the use of such content.
(source: https://sellerhelp.walmart.com/s/guide?language=en_US&article=000011705)
